Thursday, April 15, 2010


        In October '09 I presented my Down Sally's Alley Line of Greeting Cards to Dave, the General Manager at Barnes & Noble Bookstore University of Chicago.  His reaction to Sally's cards was positive and encouraging, however, it probably comes as no surprise that B&N doesn't ordinarly work with small upstart publishers like DSA, but after Dave noodled around some ideas and scenarios, he agreed to show a sampling of Sally Cards in early 2010.  Wasn't that nice?  True to his word  in March 2010 "Sally" made her Debut at B&N, Uof C Bookstore.  I was excited that Sally was placed in  "prime" real estate at counter level where she keeps good company with Godiva Chocolate and Hello Kitty. Stop in and Check Us Out  at Barnes & Noble/ 58th & Ellis /University of Chicago Campus!

Sunday, April 11, 2010

On Inspiration and Creativity

Inspiration is a phenomenon that can alter your life -It can bring you a new perspective and invoke a surge of energy that seemingly comes out of nowhere.

DSA#575 Dress Accordingly

Thursday, April 8, 2010

Eleanor Riley-No Time To Shop

Eleanor procrastinated buying a card for Gretta's birthday because she never finds anything that suits her when she shops store to store.  At 11: 58 pm, she slunk down in her bed, and willed herself to stay awake a little longer.  She dragged her laptop out  from under her bed, and clicked the blue button - peck, peck, peck she typed...., what a great site.. Look at this little slide show...Not a minute later she added the funniest card from Sally's Birthday Line to her cart - and decided to click around a llittle.   A little click here and a little click there, click here, click there, click click everywhere..... Oh my goodness before she knew it -  Eleanor added 7 additional cards to her cart - because... well... she just had to have them!!   They spoke to her and she listened.  And, the best part was she'll never have to go traipsing around the shops looking at zillions of lack-luster cards for her friends -- ever --again.     At 12:11 am Eleanor clicked X and shut it all down for the night.  She smiled as she mentally checked  "Buy BD Card For Gretta"  off her Million Things To Do List ..  Not bad for 13 minutes online.   Thanks Sally.

DSA#526 Bad Day

Wednesday, April 7, 2010

Mary Martin's Birthday

"Honey...It's Mary Martin's birthday next week.  Mary Martin - you  know- from the office.  Could you pick up one of those "girly" cards for her?  I never know what to pick...Thanks honey..."  
"Oi Vay, Gabriella thought...Like I have time to pick out a card for someone I hardly know... Where's my  laptop?  What was that site Eleanor was telling me about with the cute cards .....peck peck peck..  Yeah - Okay- here it is.  http://www.downsally' Hmmm....This is a cool site..  All these great colors and this Sally character  is well -- HELLO - absolutely A-dorable...I just can't decide which one to buy ". 
A Couple of Days Later............         
"OH Dear, that birthday card  I ordered online for Mary Martin is on the kitchen table."   
 "Ah... Honneeey, there are  over 20 cards here...."   
 "I know Dear, I just couldn't decide which card  to buy, they were all just too cleaver and cute - Sooo I bought them all!  You decide, Dear! "
(That'll teach him)"    Thanks Sally!

DSA#562 Facing A New Day

Monday, April 5, 2010

After A Long Day

"A Girl Needs A Bit of Socialability!"
Ain't it the truth?  Life is tough out there.
Then she asked herself...  "How much time
am I making for fun and frivolous activities?"
 The answer came much too
quickly..  "Not enough."   She decided to
then and there to make more room for
all things that makes her feel good.  How about you

DSA#553  After A Hard Day...